Guided Project
Rotto Rocks
A capstone-style tourism website build that brings together HTML, CSS, responsive design, accessibility, SEO, and deployment planning.
View ProjectSEO & Analytics
Understand how people and search systems find, read, index, and measure a live website.
How to use this section
Start with SEO fundamentals, then work through the complete Technical SEO pathway: crawlable architecture, directives, sitemaps, canonicals, HTTP responses, JavaScript rendering, structured data, diagnostics, and a final audit. Analytics Setup remains the follow-on lesson for measuring what happens after people arrive.
Projects in this section
Use these guided, reference, and practice projects to connect the lessons to real site work.
Lessons in this section
SEO Fundamentals
Learn practical SEO for modern search: helpful content, metadata, headings, structured data, media, and AI search findability.
Start tutorial →Pathway
Technical SEO Pathway
A 10-lesson pathway on discovery, crawling, directives, sitemaps, canonicals, HTTP responses, JavaScript rendering, structured data, diagnostics, and technical SEO audits.
Start tutorial →Analytics Setup and Measurement Foundations
Use existing Vercel analytics where suitable, plan useful measurement, and compare optimisation changes without confusing analytics reports with indexing evidence.
Start tutorial →